Adriana A. Viverette is the Vice President of Marketing & Strategic Partnerships at Intersect Buffalo, where she leads efforts to elevate brand visibility and drive strategic alliances that support economic and community revitalization. With an MBA and a dynamic background in digital marketing, media, and communications, Adriana is known for blending strategy with storytelling to mobilize impact across nonprofit, public, and private sectors.

A proud native of Buffalo’s East Side, Adriana was born, raised, and still resides in the very community she serves. Her commitment to seeing the East Side restored, reimagined, and revitalized is not just professional, it’s deeply personal. Through her leadership, she works to create pathways that empower residents, uplift local businesses, and spark collaborative change rooted in equity and access.

In addition to her work at Intersect Buffalo, Adriana is a respected radio personality, entrepreneur, and educator. She brings a trusted voice to local media and a visionary perspective to community initiatives, always centering the narratives of those too often overlooked.

Her innovative approach to marketing and partnerships fuels campaigns, events, and platforms that support Buffalo’s emerging entrepreneurial landscape. Driven by purpose, culture, and connection, Adriana is helping to build a future for the East Side where every voice is heard, every story matters, and every opportunity is within reach.